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Head of Merchandising Games, Google Play

  • Central London / West End City
  • 28,000-29,999 per annum
  • March 21, 2019
  • Permanent
About the Job:

As Head of Merchandising Games for Google Play in Europe, the Middle East, and Africa (EMEA), you will help build and maintain Google Play's merchandising program on handsets, web and tablets. Based on your digital content retail experience, you will coordinate and launch effective online features and promotions. You bring to the table strong retail instincts, sharp analytical abilities, and impeccable oral and written communication skills. You are comfortable working cross-functionally with product, design, marketing, engineering, and other teams to develop an innovative user experience. It’s important that you be able to work both independently and collaboratively to develop new content features and scalable merchandising processes. You’ll also have a track record for successful prioritization, meeting critical deadlines, and enthusiastically handling challenges with an eye toward problem solving.

In this role, you will direct regional merchandising efforts for our Games vertical. You will drive overall merchandising strategy, manage a regional team of merchandisers, set benchmarks for success, analyze performance metrics, and advocate for new platform level merchandising capabilities. In addition, you will work across multiple countries and functions, and be a leader within the broader Games vertical team.

You bring extensive strategic experience, as well as strong merchandising and analytical marketing experience. You're passionate about providing a high-quality user experience, you have a track record of achieving traffic, conversion, and business goals, and you've also got a strong understanding of the EMEA games ecosystem.

Google Play offers music, movies, books, apps and games for your devices, powered by the cloud. It’s a Google approach to entertainment, syncing magically across your devices and on the web. As part of the Android and Mobile team, we do everything from engineering our backend systems, to shaping the product strategy, to forming great content partnerships. We make it possible for people to do things like buy an e-book or song on their Android phone, then have it instantly available on their laptop. The Google Play team helps strengthen the overall Android ecosystem by giving developers and partners a premium store where they can reach millions of users.


  • Partner with Games leads from other regions to understand trends and best practices, and to jointly develop the global Apps merchandising strategy.
  • Develop deep insights for the Apps vertical, understanding the user segments and lifecycle, ecosystem challenges, competitive landscape, and partner needs.
  • Advocate for the merchandising vision and business goals to both internal and external partners.
  • Analyze internal data, market research, and industry trends to select products to promote.
  • Drive regional strategy for promotions, user segmentation, and content partner co-promotion opportunities.


Minimum qualifications:
  • BA/BS degree or equivalent practical experience.
  • Experience in a merchandising or analytical marketing leadership role for an online commerce, retail or content business.
  • Experience in online merchandising.
  • Experience in the game industry from publishers to development studios.

Preferred qualifications:
  • Proven strategic capability.
  • Ability to develop detailed knowledge of a business area/vertical and to drive strategic and operational change across multiple markets, delivering against business targets.
  • Ability to work with Product and Engineering teams to scope new requirements and deliver them for a user-facing commercial organization.
  • Ability to advise on strategies and product requirements to enhance platform-level merchandising capabilities.
  • Effective analytical skills, with an ability to analyze research or performance data and apply that analysis to optimize merchandising strategy.
  • Strong leadership and people management skills, with the ability to drive operational processes and disciplines while nurturing creativity.
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Reference: 9423
Job ID: 8582
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